Elevating the work—and the way it gets done.

Hi, I’m Katie. I’m a Creative Director with nearly 20 years of experience across agency and in-house teams. My creative focus is on elevating both the work itself and how teams get there—by creating the right conditions for strong ideas and making sure those ideas connect clearly with the audiences we want to reach.

I combine strategic creativity with strong systems to align vision, execution, and processes, ensuring work scales without losing clarity or impact. I’ve led AI tool adoption, optimized workflows, and driven team efficiency across global enterprise environments, with expertise in brand leadership, team development, and creative systems.

Skills & Expertise

Content Strategy & Execution

  • Content Strategy Across the Buyer Journey

  • Integrated Campaign Execution

  • Cross-Channel Storytelling (Web, Email, Sales, Events)

  • AI-Powered Content Development & Optimization

Systems, Scale & Collaboration

  • Creative Systems, Templates & Governance

  • Cross-Functional Collaboration

  • Stakeholder Communication & Executive Alignment

  • Scalable Creative Operations & Process Design

Creative Leadership & Direction

  • Direction for Brand, Campaigns & Go-To-Market Initiatives

  • Leadership & Development of Design & Copywriting Teams

  • Art Direction & Visual Concepting

  • Vendor, Agency & Contractor Leadership

Brand Strategy & Messaging

  • Brand Development, Positioning & Messaging

  • Narrative & Thought Leadership Development

  • Copywriting, Editing & Content Quality Standards

  • Compliance- & Regulation-Aware Communication

See My Work

How I lead CREATIVE TEAMS

Empathy + Intention—balancing clear direction with space for creative thinking.

My goal is to build teams that feel supported, aligned, and confident in their work, even in complex and fast-moving environments.

  • Clarity builds confidence. Clear direction enables better creative decisions.

  • People first, always. Strong teams are built on trust, empathy, and honest feedback.

  • Design for scale. Systems, templates, and governance make great work sustainable.

  • Collaboration over silos. The best outcomes happen when teams move together.

If you’re looking for a creative leader who can elevate the work and the way it gets done, I’d love to connect.

Let's Talk